Ontario Pork encourages consumer choice and welcomes competitive markets as well as consumers being free to make their own food choices. However, we also firmly believe that accurate and truthful labelling and marketing of alternative protein products must occur, so that clear choices can be made. The labelling and marketing of alternative protein products should not mislead or confuse consumers. 

Ontario Pork recommended changing the guidance document title from “simulated meat and simulated poultry” to “alternative proteins and plant-based protein” to reflect wording used by Health Canada and in the United States. Ontario Pork also supported the legal definition of pork and meat as it is written in the Food and Drug Regulation and stated that since plant-based products are designed to mimic real meat, we believe that they must face the same stringent regulatory requirements as livestock agriculture, including truthful labelling standards.

---
Last updated December 1, 2020